Indigo - CBC Tag 2
This
post is part of the Chennai Bloggers Club's CBC VIBGYOR BLOG TAG 2 where some
of us will write a post on the colours of VIBGYOR each day starting 1st of May
to the 7th of May, 2020.
The
colour theme for today's post is INDIGO.
If you
have read my first post yesterday you will know that I have an uneasy
relationship with colours and I keep it very simple when it comes to colours.
So when the colour Indigo came up the first thing that struck me was a story
that we read in school in probably the Non detail text. The story is the Postmaster,
those who can make the connect, no matter how insignificant it may sound to you,
congratulations to you.
This
classic by Rabindranath Tagore, (read it if you haven’t already or cannot
remember it) talks about an Indigo factory. Somehow this stuck to my head till
today, as I was looking up the colour Indigo, Wiki tells me it is a dye that
comes from a plant that has been cultivated from ancient times. India has a long connection with the Indigo plant and I wonder if the name is thus linked. Natural dyes
were highly prized for many years till synthetic ones replaced them for various reasons.
My next
memory of Indigo comes from a clothing label that I used to frequent called
indigo Nation. Till it was sold out to the Future Group, this brand used to have
good readymade clothes for men and they were priced in the mid-market range and
so they were affordable enough for the occasional shopper like me. I wonder if
this brand is still existing today in the Future Group universe as I do not
recall seeing any stand-alone stores today.
Today
if anyone tells me Indigo then I would be thinking of this only,
Since
they stormed into the popular imagination of everyone as a brash upstart by ordering
100 aeroplanes in a single order before the start of their business this
airline has become the market leader of air travel in India. From a no frills,
bare minimum airline that was initially looked down by the full service
airlines at that time, they redefined air travel for Indians in a far greater
scale than the original low cost airline Deccan Airlines could do. I fly Indigo
regularly for work and our last family trip was also on Indigo. It is not only
the prices that aid this decision but also their timings and the services which
are fairly reliable. They are sexist as their cabin crew does not have men, Go
Air has gone on record that they will have women as they are lighter : ) and it
saves cost but I do not recollect Indigo stating this in public. In the current
scenario flying Indigo again looks like a distant possibility and the biggest
competitor for Indigo Airlines in the days ahead is the Zoom app.
I did
not expect Indigo to bring so many memories, waiting to see what Blue will
bring.
Cheers.
All
images are courtesy Google Images and belong to the respective owners.
I always remember Indigo as the reason British came to India and that spiraled off our bondage . . . I'm yet to write my post and enjoyed reading this assortment of snippets for Indigo!
ReplyDeleteCheers!
Now don't remind me of Blue . . . getting a post ready for Indigo was exasperating enough but I did like your trajectory of thought on Indigo.
ReplyDeleteI have mentioned the Airline too.
Indigo strikes a chord with airlines always! :) Good post!
ReplyDelete