Sunday, April 28, 2013

(M)ad matters...



You cannot help but get disturbed at the advertisements that are being made these days. A list of the trashiest advertisements on TV will probably become a serial post so I will take 5 ads that make me very emotional and one final bonus that is a classic.

The first is a stereotype. In this case a stereotype of the dumb blonde act.
 Aamir Khan does a drag act and the lady of the house is oblivious to it all. Either Godrej has some bad media planners or they expect that the viewers are idiots, this series of ads stink. And women will decide on buying your products Godrej, this is a sheer disservice to them.

 
The next is a stereotype that dates back to the classic Hindi movie Padosan, which was a remake of a Tamizh classic.
 If Voltas thinks that South Indians cannot speak Hindi they are still living in a fool’s paradise, keep your products to yourself. And Voltas even if you are from the Tata family, you have lost one prospective customer.

I am at a loss for words when I see this ad. Really I cannot believe that the ad makers and the product makers think that folks will fall for the gas they sell.
Spray Axe and women will tear off your clothes. I am waiting for the day when a product liability lawsuit will be served on these people.

 
This ad is disturbing simply for the content. This trend started off with the Genelia & Kohli (i think) series of ads and seem to hawk promiscuity rather than time pieces. I am not able to place the connect between the message and the product.
But I do think that such ads should require a not suitable for children warning if it cannot be censored.

 
 
This ad is a decent one, with decent product placement but what I find amusing is the placement of one woman wearing a skirt in between.
Why not replace the skirt by the lungi and target a new segment altogether?

 

Finally a classic. No dialogues, no over the top situations, just a slice of daily life. This advertisement gave us two stars one Aravind Swamy who shone briefly and the “Mozart of Madras” who still mesmerizes us with his magic. Wish they still make ads like this today.

3 comments:

Susan Deborah said...

I think ads always reflect the times we are living in and the ads of today stand example to that. Well, some are downright trash and maybe one or two stand out as exceptions.

Well, the times-they-are-a-changing . . .

Joy always,
Susan

Susan Deborah said...

I think ads always reflect the times we are living in and the ads of today stand example to that. Well, some are downright trash and maybe one or two stand out as exceptions.

Well, the times-they-are-a-changing . . .

Joy always,
Susan

Ashwini C N said...

Some advertisements are so pathetic to watch, I wonder how people would have even thought of such a shitty concept. These days, it just goes beyond what one can normally imagine. Heights. There are hardly a few ads that are relevant to the product these days.