Thursday, January 31, 2008

Fair play!

Read the name of the post. No, I'm not talking about the cricket series Down Under! Just watch these incredibly funny videos!






There are still more that haunt the TV channels with monotonous regularity. Same story, dark woman is a failure for every job description from airhostess, waitress, model, dancer, to an operations staff of Neel Metal Fanalca, because frankly her skin is not pale enough.

It is ironical that the pale skins fall over every patch of sunny ground to get darker while we go for these.

But the bigger question remains, Who are these ads targetted at? We don't have any blondes here....


PS: Neel Metal Fanalca haS recently taken over the garbage removal operations in many zones in Chennai

9 comments:

indifferent loser said...

its utterly shameful! :( and the saying beauty is skin deep is just a joke now!

Mark IV said...

ah well... i don't knwo if u've seen this, but if u get tamil ull fit- 'maaple yen koovama irukkaru?' 'avarukku poompukaar baniyan jetty ille nu'!!!!

the ad industry needs some air... mustard gas wld be my choice!

Bubbles of FireWhisky said...

i find it disgraceful... its odd hw we r d first 1's 2 cry foul if we see smthin wid racial undertones... n r @ home, d most horrifically racist ppl u will evr find...

Still Searching said...

Indians have always been obsessed with fair skin... only now are we talking about failure for jobs, uptil now it was always failure to get a guy and get married! I'm not saying its an improvement, its just an obsession people have had since the time they learnt to be slaves to gora skin! As you can see, the whole thing irritates the hell out of me!

Chriz said...

did you watch axn reality show... really gross reality up there..

Dhanya said...

I guess we still haven't come out of the colonial mindset. My mom is extremely fair. So although I'm not dark I have heard lots of comments like "What a pity, she didn't inherit her mom's color". When I was small it even effected my self confidence. It took me some time to realise that I don't lack anything..

Alapat said...

That Fair and lovely ads only targeted Indian women specifically..And in down south even men and women apply them.. SOUTH Indian Society has always shown prefernce over fair skinned people ..thank god Rajini was dark..wherea in west its never the true..they go for skin which is without blemish and rinkles ...and in leeds every street u fing tan Saloons..So whites wants to be dark and the darks ? I think Grass is greener on the other side..Fair and lovely doing really well in India..

Zee said...

yet the fairness cream category is the one of the largest in the country.....

!! Oxymoron !! said...

It took me 16 years of my life to realise that by not being of a lighter shade, I wasnt exactly the scum of the earth!! Ads like these, of course, did nothing to help. Just attitude. I still hear people saying, "oh, she is so dark, but beautiful" like it were a handicap to be dark. Sad people. Its the pride of the Dravidian race, dark skin. There are so many millions of women (and men) in the clutches of inferiority complexes only because they havent come to accept and be proud of what is God's gift to them. Its so sad, I wish I could go out there and tell them this!!